Ad it up!

Semiotics are an interesting thing. The ad world would be nothing without the simple but interesting and engaging messages they sneak into their advertisements. One of my favorite is a video from Heineken Beer. It shows girls getting excited at seeing their friends huge closet and all the clothes she can fit in it. Over their excited screams, they hear guys yelling and the camera cuts to them being excited over a huge fridgerator that only hold Heineken beer. The message is that this beer gets men excited and they love it just as much as women love their clothes. They love their beer so much they would devote so much space just to have more of it. It was a funny idea because it is true. You never think of women drinking beer; it's mainly for men. The fact that Heineken brilliantly made this commercial for the Super Bowl last year was just a funny idea that kept people watching and nodding their heads in agreement.

Another Ad is in print that is interesting involves Pepsi. I'm not a fan of Pepsi which is why I picked this ad. This ad shows a Pepsi can and a lime standing over it peeing into the can. This is happening because it has a twist. I'm not sure why this was a positive ad because I'm pretty sure no one would be persuaded to drink this beverage if it was advertised as having lime piss in it. Not very sanitary or yummy...but then again that's Pepsi.

An outdoor ad I found was one for Kit-Kat. I found it sort of clever as all ads. It is a bench with the words Kit-Kat on each little piece of the back of the bench. On the bottom, it says "everyone needs a break," which is Kit-Kat's catch phrase. Looking for the meaning in this ad, I found that when sitting on a bench you are essentially taking a break so why not have a Kit-Kat. It is also the perfect color for the chocolate of the Kit-Kat. I think each piece of the back of the bench looks like a piece of a Kit-Kat. Very interesting how they connected the two very different pieces. This just shows how flexible advertising can be; they can literally fit in anywhere. Now when I see a bench, I'm going to think of Kit-Kat. They make it so they get into our heads in every way possible and make connections between objects and their products, genius.