Stereotyping

I don't agree that it is right to stereotype in advertising. Yes, advertising has found a way to make it seem okay through humor but it doesn't portray people in the best light. Advertising just keeps stereotypes alive and makes every generation skeptical about others. Stereotyping isn't always correct either because many people don't fit into the category they are assigned. I know being a blonde I'm not incredibly stupid. People have stereotyped me but once they get to know me they are surprised that I'm not dumb. I think it is funny though that when I do happen to do something that is stupid, I blame my blondeness for what happened. It's like a stereotype I can fall back on for myself. It silly that even people are believing and using their own stereotypes to define themselves.

I don't think racism in advertising is a thing of the past. Racial stereotypes are slightly racist. They are portraying a race in a certain light that, is seen as funny, can also seem hurtful to others. There is a very fine line between them but sometimes the ads step on the line when they meant to just approach it. Racism is still alive today with everything around this world. People racially profile one another because it seems like it is the world we have made for ourselves.

Advertisers do have ethical principles and I believe they try not to ruin them but sometime what is funny to others is offensive to more. Picky people can find racism in any ad because it was what they were looking for and practically everything is racist nowadays. I don't think the advertisers mean to offend others they just do it to poke fun and some. In this commercial for Burger King, they stereotypes girls eating these little danty portioned meals while men feed on these giant burgers. They also stereotypes an asian chopping a cement brick in half; their stereotype is all asians know kung-fu. These commercials are made to be harmless but they continue to keep stereotypes and worst racism alive today and probably well into the future.