Brands branding us

Why do we buy brands? They say something about us. They say that we are into fashion, that we are sophisticated, etc. The brands, that we have branded with words like hipster or stylish, are actually branding us. We are following the leader when we buy items of clothing or gadgets. I love drinking Diet Coke so I have been branded by my friends as the Coke drinker. I only drink that brand because of their tradition. I have been pulled into the fact that all other brands of soda taste differently. I know that Pepsi is a competitor with Coke products so naturally I side with my brand. Other things like Apple have branded me as well. Apple products are known to be used by "creatives" or the lazy computer person. They are known to be easy. People who play games or are coders for computers always side with PCs because that is what they were made for. They were made to get things done. That's not what I am though. I fit into the lazy category so I have an Apple. It does everything I want to and also looks very sleek. Buying these products say many things about the customer; whether they have enough money to purchase these items or if they fit the person's style. Every brand says something about the person who owns it. These brands are branding us. We made them into the giant that they have become because we fall into the idea that these brands make us who we are.