There are many ways to make a brand stand out. You can create a very flashy ad that grabs people's attention from being so showy or you can make your ad be shocking. People will remember both. Another way is to get creative when trying to show off your new ad. Bounty paper towels made a big show of their product when they left props on a street corner. They had two props, one was a giant coffee cup that had spilled and another was a Popsicle that someone had dropped. These were definitely seen as big messes to the public and were memorable. Some people even took photographs by them. These are very interesting and memorable ways to catch the public's eye, by making your product more real to the consumer. There was a Redbull drop here on campus a few weeks ago that definitely got my attention. They left a big wooden crate full of the different Redbull flavors that had just come out on the market. The crate seemed to have been dropped by a plan because it had a little parachute tangled in a tree next to the box. There were tons of students around it grabbing a the new free flavors. After I tasted the new flavor it grew on me and I bought one after class. This is how you grab your audiences attention in a new fascinating way.


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