Jeep Cheeroke - extending the quality of life

For the Jeep project my group and I decided on a humorous way to introduce the Jeep Cherokee to people between the ages of 50-70. We decided to use someone from their past that they could recognize, Chevy Chase. He would introduce the car and be seen driving it around through mountainous areas and beaches. He would be seen working the inside of the car with ease and using the simple GPS. Since more people this age are seen as still acting young at heart it wouldn't just be an older person driving home from work in their new car. This generation is still exploring the world and taking risks, obviously not the same risks as 18-25 year olds but still getting out. The car would be comfortable enough for this older generation but it is also tough enough to be able to stand any adventure around the corner. Chevy Chase would be saying some of his one liners and making everything in the car seem simple. There would also be a large focus on the gear shifter to show how easy it is since in the Cherokee it is just a switch that you turn. Chevy would be seen parked on the beach with his car and a policeman coming up to him telling him he can't park here since it is illegal. Chevy would then act like an old person saying things like, "where am i?" or "I'm sorry I didn't know. I'm frail in my old age and don't remember things that well". He would use some excuse about him being old to get out of tickets in his Jeep Cherokee. At the end of the commercial the slogan for the Cherokee would be "It's never been so simple to live the Jeep life".