Putting ____ back into the conversation - typewriter ad

For this project, my group and I were given the audience of affluent middle-aged people who use technology daily and the quickness of it. In order to include the typewriter into their daily routine we had to remind them that everyone needs time to slow down. We wanted them to remember seeing their grandparents using the typewriter to write letters and the the thought of family. Our campaign would have three ads which would be on magazines, TV, and print ads. The magazine ads would be featured in Sunset, Forbes, and Time. The TV ads would be seen on channels like the news, Travel channel, history, food network, and TVland. The print ads would be seen in airports and subway stations.

The magazine ad would be a photo of a letter to a kid, who is in college, coming out of a typewriter on a modern desk that also holds a smartphone, a flatscreen TV would be in the background of the photo, slightly blurred. There would also be a calendar to show the time period and a digital clock on the desk. This ad would be about "putting thought back into the conversation".

The TV ad would start in a timeless figure sitting in a cafe with a typewriter. People would be blurred around this figure, either a man or a woman, because they are so preoccupied with getting things done fast. People would be having loud, stressful conversations on their phones. Others would be wearing giant headphones while on a laptop completely removed from the world around them. The sounds would all begin to dim and you would only hear the typewriter keys being hit with the ending "ding".
"Putting care back into the conversation".

The print ads would be a bird's eye view of a old wooden desk with a typewriter and a stack of letters to loved ones. There would be a coffee on the table and a pair of glasses and fountain pen. These would create nostalgia of a simpler time. The items on the table would not specifically point out an obvious gender to avoid stereotypes. There would also be stamps near the stack of letters to also bring back nostalgia for a time when getting a letter was the most exciting time. "Putting love back into the conversation".