Toblerone, so nutty

For our Toblerone advertisement, we thought about the idea of what a couple other companies did to create buzz on their project. Mountain Dew tried to have their consumers be involved in the choosing of the new flavor, Mountain Dew Red. We made the idea of having the campaign be on different social media sites. We would use Twitter, Facebook and a separate website specifically for the Toblerone Almond product. We would have the audience/consumers make their own bar to be produced on Christmas day. The idea would be one person would choose a one flavor for their bar and send a request to their friends on Facebook to finish the bar by adding another flavor. The website would have you take a picture of your face and your friend's face; half of your face and your friend's face would be placed together to show the joining of your flavors. The flavors would be made to seem very affluent and exotic because of the target audience that Toblerone has. There would be a voting poll to see which bar was the favorite among consumers. Whichever won would be placed in a Toblerone box with the Almond product and given away somewhere in San Francisco for free on Christmas day in a giant present. This would inspire people to buy the Toblerone Almond because of so much buzz about the give away and others wanting to try the flavor the audience chose. Our catch phrase was "things are better in two," to show that there are two people creating one flavor and you are receiving two bars in one package.