Monday, April 22, 2013

TV: interruptive ads

I don't think television creates as much interruptive television as it used to. Now we have options to fast forward through commercials but it does get in the way. Its interesting how advertisers found a way to get inside the American minds through intimates settings. They can creep into your living room and sell you their pitch and there is nothing you can do. This goes for the Internet too. Except with the Internet there is no escape. They have found ways around the muting the ad and doesn't allow you to skip it unless you pay a premium. Interruptive advertising is also moving to billboards, when you are stuck in traffic there is no way to get away from them. Radio can have a captive audience too with their endless commercials that take up more time than the music or talk. All advertisers have captive audiences because they have crept into all forms of our lives; TV, radio, billboards, Internet, etc. TV is not the only elephant in our room. The more we become dependent on electronics the more the advertisers will move into our lives and occupy our times.

No comments:

Post a Comment